SALINAS, CA – In keeping with the company’s spirit of innovation and introducing products to the marketplace that are on trend, Mann Packing Company is launching seasonal fresh vegetable trays to meet consumer demand for convenient entertaining products during the holidays and on through Super Bowl Sunday. These festive trays create occasion-based merchandising opportunities that create excitement in the produce department and generate impulse buys/incremental sales.
“The festive trays feature new eye-catching winter wonderland graphics which are ideal for seasonal entertaining and holiday events and occasions,” said Kim St George, director of marketing and innovation. “The unique graphics help the trays stand out. We’ve gained new distribution with customers who are carrying them as an ‘in and out’ items and to differentiate from their everyday trays. Retailers like the eye appeal of the seasonal element noting the graphics generate interest and draw attention to the category and positively affect consumer purchase.”
Mann redesigned its party trays in 2012 and eliminated the familiar black “lids” of the old trays. The lack of lid, along with the most recent holiday design, creates a bigger viewing window for the new tray’s contents.
Available in two sizes, the 18-ounce and 40-ounce trays are shipping to retail customers in the United States and Canada; suggested retail prices are $5.99-$6.99 and $10.99-$11.99. Unlike many competitor trays, all Mann’s veggie trays feature micro-perforation (“micro-perf”) technology, which means each tray cell is individually sealed with a customized perforated pattern. This allows each vegetable item in the tray to breathe at its own respiration rate, extending freshness and reducing shrink.
For more information about Mann Packing, visit veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing is located in Salinas, Calif., in the heart of America’s “salad bowl.” It carries the distinguished certification by the Women’s Business Enterprise National Council (WBENC), the most widely recognized and respected certification in the United States for women's business enterprises.
An industry-leading, third-generation supplier of premium fresh vegetables—including commodity products and fresh vegetable mixes, dishes and salads, Mann will celebrate its 75th anniversary in 2014.
Staying on the cutting edge of package and product innovation has made Mann’s a regarded consumer brand; being vigilant on food safety practices and compliancy regulations has made it a trusted brand among retailers and consumers. A solid relationship with its grower partners ensures Mann’s ability to continually offer the freshest, most wholesome vegetable products in the market.
Source: Mann Packing Company
