Orlando, Fla. – The National Mango Board’s (NMB) Mangover campaign has been named one of the five finalists for PRWeek’s 2014 Product Brand Development Campaign of the Year, one of the public relations industry’s most prestigious honors. PRWeek, an influential industry publication, recognizes and honors achievements and leadership in public relations judging entrants based off several criteria.
The NMB partnered with celebrity makeover guru, Clinton Kelly, for Mangover Campaign which encourages consumers to explore mangos as an easy way to add a pleasant, sweet surprise to everything from breakfast to a late-night snack. The Mangover campaign was selected as a finalist among the following in the same category:
Product Brand Development Campaign of the Year
- FleishmanHillard and National Mango Board: Mango Gets A Makeover
- Grey Activation and PR and Canon USA: Canon’s Project Imaginat10n Deepens Ties and Helps Retain Category Dominance
- Ketchum and 7-Eleven: Freshly Brewed 7-Election Wins the Vote
- Ketchum and Frito-Lay: Lay’s “Do Us A Flavor” Campaign
- Text100 and British Airways: British Airways: UnGrounded
The winner will be announced March 20, 2014 in New York City at the PRWeek Awards Gala. For more information about Mangover, please visit www.mango.org. To learn more about the awards visit http://awards.prweekus.com/.
About National Mango Board
The National Mango Board is a national promotion and research organization, which is supported by assessments from both domestic and imported mangos. The board was designed to drive awareness and consumption of fresh mangos in the U.S. One cup of mango is only 100 calories, an excellent source of vitamins A and C, a good source of fiber and an amazing source of tropical flavor.
Mango availability per capita has increased 32 percent since 2005 to an estimated 2.47 pounds per year in 2012. Mango import volume for 2012 was 804 million pounds. Learn more at www.mango.org.
Source: National Mango Board
