DALLAS – Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is eagerly anticipating the upcoming holiday season and the return of their Season’s Eatings program scheduled to run Nov. 14 through Dec.31st. Through this program, Avocados From Mexico is taking a tasty twist on crowd-pleasing recipes that are perfect for festive holiday dishes and Thanksgiving leftovers.
The Season’s Eatings campaign will kick off with with an exciting Buy One, Get One Free (BOGO) consumer incentive offer through Coupons.com (printable online coupon) and Catalina (in-store via the back of register receipts) starting Nov. 14. The offer encourages consumers to buy one Avocado From Mexico and get one free (up to $1.49) as well as up to $1.50 off bagged avocados.
“The BOGO will kick off during the pre- Thanksgiving holiday season in an effort to help shoppers stock up on avocados so that they can be added to Thanksgiving leftovers meals,” said Stephanie Bazan, Market Development Director of AFM. “This is a perfect opportunity to remind shoppers that avocados are a delicious addition to turkey sandwiches”
Through eye-catching merchandising and multi-channel media support AFM will drive sales and lift holiday spirits through this campaign. In-store radio and social and digital support will be utilized to remind consumers how avocados can be added to holiday meals.
Leveraging the upcoming holiday, AFM has created a display that not only promotes the sale of Avocados From Mexico but also provides consumers fresh recipe options that are visually appealing, simple to prepare and easy to serve. Avocados are not only a good looking add to plates, they are also a versatile substitute to make any dish a little more healthy.
“Second to the Big Game, family gatherings are the most popular avocado-serving occasions,” said Maggie Hall, Vice President, Trade & Promotion of Avocados From Mexico. “With the holiday season almost here, AFM is providing consumers with creative ideas to also incorporate avocados in festive appetizer dishes that can be used during holiday entertaining occasions.
Through the Season’s Eating campaign, AFM will focus on promoting unique appetizer recipes featuring avocados such as avocado devilled eggs and avocado caprese skewers. Already have your holiday menu planned? No problem, avocados indulgent taste combined with their health benefits of having good fats, being nutrient dense and cholesterol free are a great way to enhance your holiday meals and please your guests. All of these recipes, and more, highlight alternative ways to incorporate avocados into traditional holiday meals.
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico, or website, Trade.AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
