GLENDALE, WI – Maglio & Co. announces the completion of a successful new product pilot program evaluating their patented, retail watermelon bags. Over the last three months, Maglio partnered with a well-known national retailer to test the bags in 300 stores throughout a substantial cross section of the U. S. market. Melon sales with this offering were brisk even in the late fall and early winter season, confirming the strength of the value proposition to the consumer. The test was so successful, it earned full endorsement by the National Watermelon Association.
Maglio’s cut watermelon program includes two gusset bag designs custom sized for ¼ cut and ½ cut sliced watermelon. The bags have a large window area to allow consumers easy view of the fruit quality before purchasing. The patent pending design utilizes special properties of bag film to keep the fruit fresh for an extended period of time – up to 11 days from the date of cutting and packaging – as compared to 3 days with conventional plastic overwrap methods.
Aside from the extended shelf-life, the benefits for consumers include a convenient carry handle, a compact, resealable storage bag to use at home, and the ability to purchase only the amount of watermelon they need. Retailers also benefit from the elimination of wet and unsanitary displays, lower labor rates, and lower shrink rates since each piece is 100% saleable upon arrival.
“We are so pleased that consumers are responding so favorably to this product line,” said Sam Maglio, President of Maglio & Company. “We knew that there was tremendous opportunity to introduce innovation into the watermelon category and began exploring this packaging design over a year ago. After many iterations and tests, we were certain that we landed on a solution that consumers would find incredibly valuable. After seeing how well the pilot test has done, we are even more excited to introduce this product line to all of our retail partners.”
With today’s announcement of this successful product test, Maglio & Co. is making plans to roll out the current program to multiple retail formats utilizing its strategically located freshcut facilities. Additionally, the company is working on a proprietary extension to the product line in the next several months.
About Maglio & Company
Headquartered in Glendale, Wisconsin, Maglio & Company is a produce processor, repacker, distributor, and logistics provider. Since 1902, the company has been offering the freshest and best produce with old-fashioned, conscientious quality and service.
Source: Maglio & Company
