SONOMA, CA — The Chilean Blueberry Committee, a trade group comprised of growers and exporters of fresh blueberries from Chile, has retained MacKenzie Agency Public Relations for North American promotional activities.
The Chilean Blueberry Committee, an affiliate of the Chilean Exporters Association, A.G. (ASOEX), aims to raise the profile of fresh blueberries from Chile in major U.S. and Canadian markets. The agency will focus on communicating the benefits of the year-round supply of fresh blueberries to food media, primarily through intensive media relations.
MacKenzie Agency won the account after a competitive review of several U.S. food and beverage public relations specialists. In addition to the agency’s success with branded foods and commodities, the MacKenzie group has deep experience with international clients, including Foods From Spain; Italian Ministry of Agriculture; Wines of Sicily; Prosecco D.O.C.G. and South African CAPE fruit.
“Chile is the world’s second-largest producer of cultivated blueberries, and a leading grower in the southern hemisphere, where the fruit is available in our winter season,” said Karen MacKenzie, agency president and its chief creative officer. “Our job is to communicate to U.S. consumers, through the media, the consistent, nutritious and safe supply of high quality fresh blueberries from Chile.”
The MacKenzie Agency is a leading public relations and marketing communications firm based in Santa Rosa, California, with an office in New York City. Founded in 1989, the company focuses on premium domestic and imported foods and wines.
More information about Chilean blueberries is available at www.chileanblueberrycommittee.com (click on the British Flag at the bottom for English).
Source: The Chilean Blueberry Committee
