In blind tests conducted by Cornell researchers, consumers rated a California broccoli tastier and better-looking than a pair of varieties grown in New York.
But the New York broccoli fared much better in a subsequent series of tests. It earned the highest marks for flavor and consumers were willing to pay more for it – on par with the California variety.
What changed?
To read the rest of the story, please go to: Cornell Chronicle
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Red Sun Farms, a vertically integrated high-tech greenhouse grower with locations in Canada, USA, and Mexico, responds to customer demands for locally grown produce with unprecedented levels of investment in their facilities. …
With the fall harvest transition well under way along the West Coast, Markon is actively working with its suppliers and grower-partners as several of its commodity and value-added produce items move to more favorable growing areas. …
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