SANTA PAULA, Calif.–Limoneira Company (NASDAQ: LMNR), a leading agribusiness with prime agricultural land and operations, real estate and water rights in California, today announced the launch of two exciting seasonal packaging campaigns available to retailers nationwide.
“Lemons are mistakenly thought of as a strictly summertime item, but we’re here to help retailers show consumers that lemons are versatile, delicious purchases year-round,” said John Carter, director of global sales at Limoneira. “These packaging campaigns, which are built on the foundation of in-depth market testing, will help our retail partners build consumer awareness of the versatility of lemons during the winter season and drive increased lemon sales.”
From Nov. 1 – Dec. 19, Limoneria will kick off its limited-time promotion, “Meyer Magic! Santa Claus is coming to Town.” The packaging promotion will highlight the seasonal flavor benefits ofLimoneira Meyer Lemons, which have a much sweeter flesh, lack tart acidity and have a thin, edible skin perfect for the holiday cooking and baking season.
Limoneira will provide retailers with colorful secondary display units featuring a famous, festive 1927 colorful citrus Santa Claus label designed by the well-known Schmidt lithographers of Los Angeles. The display units are completely adaptable, allowing retailers to easily fold into existing in-store produce footprints during the holiday season.
To continue to build buzz and consumer demand, from Jan. 1 – March 31, Limoneira will also be offering a “Mix and Match: Pair It Up” packaging promotion, which features three top varieties of Limoneira lemons in one enticing, grab-and-go bag.
“We conducted in-depth customer testing in select markets which revealed that with simple education about the flavor profile differences between lemon varieties, consumer sales showed great growth,” said John Chamberlain, director of marketing at Limoneria. “With on-package education and recipes, lemon volume sales increased by 105 percent with no cannibalization, specialty lemon volume increased 356 percent and specialty lemon sales grew from 20 percent to 45 percent of total lemon sales. This is exactly why we are now offering retailers nationwide the Mix and Match Bag.”
The Limoneira Mix and Match Bag features three lemon varieties: Classic lemons, Meyer lemons and Pink lemons. The packaging and displays clearly highlight key flavor differences – Meyer lemons, for example, are sweeter while Classic lemons are tart and Pink lemons are tangy – along with in-store merchandise pairing suggestions and peel-off recipe ideas (think: Crab Pasta with Prosecco and Meyer Lemon Sauce.) The Mix and Match Bag promotion will also extend outside retail locations with a robust social campaign featuring popular social media influencer Megan Roosevelt, Healthy Grocery Girl.
About Limoneira Company
Limoneira Company, a 125-year-old international agribusiness headquartered in Santa Paula, California, has grown to become one of the premier integrated agribusinesses in the world. Limoneira (pronounced l? mon´âra) is a dedicated sustainability company with 14,500 acres of rich agricultural lands, real estate properties, and water rights in California, Arizona and Chile. The Company is a leading producer of lemons, avocados, oranges, specialty citrus and other crops that are enjoyed throughout the world. For more about Limoneira Company, visit www.limoneira.com.
Source: Limoneira Company
