Nogales, AZ – A new website focused on delivering clear and quick information to the trade is the goal of Rio Rico-based Malena Produce, Inc. With its new URL: http://malenaproduce.org, the site features a quick-reference “Crop Countdown” box that advises receivers in advance when key commodities are shipping. Specific pages showcase the company’s distinctive services, including its Integrated Supply System (ISS) and photo gallery. A blog page has also been added.
“We feel the simpler, streamlined look better represents the sophistication of our business today,” notes Gonzalo Avila, Malena’s vice president. Bearing the tag line: “Experts in eggplant…and much more”, the site alludes to the company’s multi-SKU supplies. A “Crop Countdown!” chart on the Home Page provides a quick reference point for these.
“The new site provides receivers with the critical points they want from vendors without having to search all over for them” Avila adds, referring specifically to the company’s food safety, sustainability, social responsibility and logistics programs (ISS), outlined in one section.
The site also features a photo gallery highlighting the latest field and crop conditions, while a dedicated blog provides key updates. Regular posts will include previews of market or promotional aspects that can help receivers make sound sourcing decisions.
Malena Produce Inc. — premier distributors of fresh produce since the 1950s — is a recognized category leader in eggplant. With ten packing operations throughout Mexico, they also ship bell peppers, squash, cucumbers, tomatoes, grapes and chili peppers.
Source: Malena Produce Inc.
