DENVER – Produce is perishable, but produce companies don’t have to be.
Every day, produce industry leaders focus on providing solutions to short-term battles, instead of creating long-term profitable growth. After 25 years of successfully shifting business strategy to a more lasting approach, Julie Krivanek, president of Krivanek Consulting, offers her perspective and expertise as a senior strategist to identify competitive forces, capitalize on trends in the global marketplace and create the catalyst to profitable growth.
“The challenge for many produce businesses is sustained growth” said Krivanek. “Too often I see leaders attend to the “challenge of the day” instead of how to create growth 5+ years into the future. When leaders spend their energy on firefighting they sacrifice the time needed to grow their business and shape the future of their company.”
Krivanek Consulting’s services are rich with experience touching nearly every aspect of the fresh produce supply chain. Equipped with this professional perspective, Krivanek is positioned to work in tandem with fresh produce companies to take a deep dive into operations, sales and marketing to define goals and prepare for alignment, innovation and growth. Her 25-year track record of success includes working with the Who’s Who of the industry such as Dole Berry, Mann Packing, To-Jo Mushrooms, PRO*ACT, and many more.
“Since beginning to work with Julie, our company has grown sales by over 26%” said Tony D’Amico, president of To-Jo Mushrooms. “Julie has sharpened my focus and the focus of our entire senior leadership team. She has an uncanny ability to bring clarity to our strategic direction and her passion promotes an energy that continues to keep our team committed to reaching our goals.”
Krivanek kicks off the first of three silver anniversary events at the United Fresh convention in Chicago to celebrate 20 years of the United Fresh Leadership Program, where she has been a cornerstone speaker for each class since the beginning of the program. She will be leading an exclusive, invitation-only session for the alumni of the program, where she will address the evolution of leadership and its effect on long-term business strategy.
Krivanek will present to the Board of Directors of PRO*ACT in July before PMA Food Service and will introduce new strategic services before Fresh Summit in September. To connect with Julie at United Fresh June 8-10, or in the future, email her at jk@krivanekconsulting.com. For more information about Krivanek Consulting, visit www.KrivanekConsulting.com and follow Julie on LinkedIn.
About Krivanek Consulting
With the right strategies in place, a produce company can grow and flourish to become a legacy for future generations. Now celebrating its 25th year anniversary, Krivanek Consulting has an unsurpassed track record helping fresh produce companies define strategies that position them for growth now and into the future. To learn more about the impact and services that Krivanek Consulting can provide to your business, visit www.KrivanekConsulting.com.
Source: Krivanek Consulting
