ALBUQUERQUE, N.M. — Until now, the only country that produced commercially grown kosher Romaine lettuce was Israel, but not any more, thanks to a $20 million contract Preferred Produce south of Deming won in 2014.
The organic greenhouse operation, located about seven miles north of Columbus, has been growing fresh, fast-to-market organic produce since 2011 that it distributes to all New Mexico-based Whole Food Stores and through La Montanita Co-op.
But after the company snagged the kosher produce contract, Preferred Produce founder and co-owner Matthew Stong began plans to rapidly ramp up operations to fulfill orders for $4 million in annual kosher lettuce sales to its East Coast distributor for the next five years.
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