On Friday 10 February 2017, the Fruit Logistica Innovation Award was presented for the eleventh time. Over 70,000 visitors to the trade fair were invited to vote for their favourite out of the ten nominees, and Rijk Zwaan is extremely honoured and proud to announce that Knox™ emerged as the winner.
Icing on the cake
“This award is the icing on the cake following more than ten years of intensive breeding work. We wholeheartedly thank the visitors for their votes and our chain partners for their faith in Knox,” comments Bauke van Lenteren, Marketing Specialist Leafies.
Benefits for the whole chain
Knox is a natural trait in lettuce which Rijk Zwaan first introduced in September 2015. Following more than a decade of breeding work, Rijk Zwaan has developed lettuce varieties with delayed pinking along the cut edges. This trait offers significant benefits for the whole chain, including less waste at processing companies and retailers. The trait can also encourage consumers to purchase fresh-cut lettuce more often because it now has a longer shelf life.
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