CORAL GABLES, Florida -Turbana announced the launch of “Growing Smiles, Sharing Goodness,” a nationwide movement that aims to inspire Americans to live actively, eat healthy, get involved in their communities, and ultimately care about the well-being of the world around them. The campaign kicks off with a road tour where a branded Turbana truck will be traveling to different cities and events with messages that support “Growing Smiles, Sharing Goodness,” providing thousands of samples to consumers, directing them to Turbana’s local retailers, and inviting consumers to “Tally Me In” to the movement. The road tour launched last Thursday at Light the Night Walk in Boston, Massachusetts, and will work its way down through Connecticut, New York, New Jersey, Pennsylvania, Maryland, D.C., and finally to The Marine Corps Marathon in Arlington, Virginia, where 120,000 people will be present. As more and more people tally themselves in to the movement, they become a part of Turbana’s larger vision to grow smiles and share goodness with others.
Aligned with Turbana’s core values, “Growing Smiles, Sharing Goodness” mirrors Turbana’s philosophy, which has always been about providing healthy, responsible foods, practicing fair business and caring about Turbana’s communities. Turbana’s Marketing Director, Marion Tabard, says, “We want to stimulate people to be active, eat well, care about the environment, and be proactive about creating a healthy life for themselves and their families. We’re starting with the east coast road tour and will be unveiling more on and offline initiatives in the coming months.” “Growing Smiles, Sharing Goodness” aspires to reach 20 million people and incorporates Turbana’s retail partners into the movement.
Turbana is the world’s largest producer and exporter of Fair Trade certified bananas and its farms are 100% grower-owned. Fundauniban, Turbana’s social foundation, has invested over $230 million in hundreds of projects in social development, community infrastructure, and economic development to improve the people of Colombia’s quality of life, health, and happiness. The foundation's work has earned it the endorsement of NGO's and foreign governments.
To learn more about the “Growing Smiles, Sharing Goodness” social movement, please visit booth #4139 at the upcoming 2013 Fresh Summit Expo in New Orleans. To arrange an interview with a Turbana executive at Fresh Summit, please contact Eva Fedderly at eva@spunpr.com.
About Turbana
Turbana Corporation is one of the leading premier importers of tropical produce including bananas, plantains, pineapples and ethnic tropicals. Besides offering healthy tropical foods, Turbana’s objective has always been to develop the farming communities in the banana and plantain-growing regions, by investing in social and economic projects including education, housing, infrastructure, and environmental protection. Additionally, Turbana supports its retail partners by helping them build sustainability and growth in their own communities. Turbana is inspired everyday by the goodness of its fruit and a spirited commitment to its people, environment and customers. www.turbana.com.
Source: Turbana Corporation
