It’s Bargain Strawberries Galore as Tesco Moves in to Help Growers After Recent Crop Flush
August 6, 2024 | 1 min to read
The warmer weather has led to a surprisingly large crop of British strawberries, benefitting growers who now have excess produce. To assist, Tesco has purchased several hundred tons of these strawberries, selling one-kilo punnets for £4.50 and offering a Clubcard pricing of £1.90 for 400g punnets, down from the usual £2.50. This partnership highlights Tesco's commitment to supporting local farmers while promoting British-grown fruits.
The sudden arrival of warmer weather after a dismal cold and wet spring and early summer start has quickly brought on a crop flush of British strawberries.
This has meant many growers having more strawberries than they expected but now Tesco has moved in to help growers by taking some of the surplus crop.
As a result of the surplus, Tesco has bought an extra few hundred tons of British grown strawberries and has just put one kilo punnets on sale for £4.50 and 400g punnets for the Clubcard price of £1.90. The regular price for a 400g punnet is £2.50.
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