Nogales, Arizona: To support Wilson Produce’s previously announced growth plans; the fourth generation family farm announced today the appointment of industry veteran, Scott Kosnik. With more than 20 years of experience, Mr. Kosnik joins the Wilson sales team with responsibilities including developing and deepening relationships with buyers as the farm rolls out tools for new and existing commodities.
“We have known Scott for many years, and we’re thrilled that he’s agreed to join us at Wilson Produce,” said Guillermo Martinez, General Manager of Wilson Produce. “Scott is joining us at a critical time as the farm pursues a new strategic direction designed to support future growth and keep the brand and the company relevant and in the leadership position for the next generation.”
Over the next few months, Wilson Produce will roll out a variety of brand resources including new packaging and an updated website that reflect new and existing commodities. Wilson Produce will also begin a dialogue with consumers to share more information and transparency through their “Truth be Grown” storytelling initiative.
Previously, Kosnik was responsible for sales at a number of growers, packers and shippers in Arizona, namely Tricar Sales and Harrison Fresh. Kosnik graduated with a bachelor’s degree in economics from Wright State University.
“It’s like coming home,” said Kosnik. “The owners and the people who work at Wilson are top notch – the farm is a pillar of the industry. Its rich history and reputation in the industry made it an absolute no brainer to join them, and I feel extremely fortunate to be part of the family. General Manager Guillermo Martinez’s vision for Wilson is definitely something I want to be a part of,” he added.
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About Wilson Produce:
Wilson Produce is a 4th generation family of farmers that is a leader in the mini pepper category and offers a variety of vegetables including peppers, tomatoes, cucumbers, squash and eggplant in both conventional and organic supply via protected agriculture in Mexico. Wilson Produce, along with their Mighty Mini’s peppers are available at retailers throughout the U.S.
Source: Wilson Produce