Incentives May Spur Poor Families To Buy More Fruits, Veggies

WEDNESDAY — A quick chat with low-income families about financial incentives to eat more fruits and vegetables increased consumption of these items, U.S. researchers say.

"Diet-related disease is disproportionately concentrated in low-income communities where fruit and vegetable consumption is far below [federal] guidelines. Unfortunately, healthy food is often more expensive than calorie-rich, nutrient-poor junk food," explained study author Dr. Alicia Cohen. She is a clinical lecturer at University of Michigan's department of family medicine.

For the study, researchers talked to almost 200 participants enrolled in a federal nutrition assistance program while they were in the waiting room of a health clinic. The study authors spent 5 minutes explaining a program called Double Up Food Bucks, that doubles the value of food stamps when spent on fruits and vegetables.

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