For 50 years, the Zaiger family has been striving for a perfect piece of fruit: juicy like a plum, but not as messy. Sweeter, too, with a cherry snap.
The Zaigers own Zaiger's Inc. Genetics in Modesto, Calif., one of country's few commercial fruit breeders specializing in hybrid fruits. Next month, they will decide whether to grant any of the farmers who tasted their pluerry, named for its mix of plum and cherry, at a sampling last week the exclusive rights to grow the new fruit and sell it to supermarkets across the country.
Hybrid fruit is a potentially lucrative, and delicious, market. Fruit growers are motivated by the lure of inventing a product that commands premium prices, from 50 cents to $1 or more per pound than conventional fruit. The breeders are also aiming for fruit that will have a longer harvest period to be available to shoppers longer. And with the rise in cooking styles that celebrate the ingredients, American consumers are demonstrating a willingness to spend more on food and a desire to hear the stories behind their produce.
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