BERLIN – In response to a growing demand from both producers and retailers for customized display options, IFCO is introducing a variety of innovative merchandising solutions which allow the customization of standard reusable plastic containers (RPCs). This approach enables IFCO customers to take advantage of the market standard packaging solution in combination with an individual look which can be changed whenever desired (such as for promotions or special seasonal looks).
“IFCO will show a number of these solutions at our stand at Fruit Logistica to seek feedback from our customers to help shape our offer to best meet our customers’ needs,” said Wolfgang Orgeldinger, Chief Executive Officer of IFCO.
The solutions include Fresh Frames™, fully-customizable rattan or wood cases which surround the RPC on display, either on the shelf or stacked on the floor; Promo Plates™ (patent pending), fully-customizable thin plastic plates which easily clip onto the exterior of the RPC to completely and temporarily change the look of the RPC to the desired design (wood look, basket look, color graphics, etc.); Shelf Strips: strips of real wood which attach directly to display shelves; Graphic Clips: small, easy-to-use clips which attach directly to the RPC to hold promotional signs or price cards; X-wing Dividers: food safe plastic hinged divider which divides the interior of the RPC either in half or in quarters to allow multiple products to be displayed in a single RPC; and RPC Wraps: fully customizable, high graphic vinyl panels which are wrapped around a stack of RPCs for maximum graphics space and an eye-catching presentation.
IFCO’s new merchandising solutions can be seen at the Fruit Logistica fair in Berlin, February 3 – 5, 2016, hall 20, stand B-15.
Additional Information
IFCO is the leading global provider of reusable packaging solutions, operating a pool of over 225 million Reusable Plastic Containers (RPCs) in 37 countries. IFCO RPCs are used primarily to transport fresh products from producers to leading grocery retailers worldwide. IFCO's solutions help retailers and producers reduce costs and increase sales by maximizing efficiency, product protection, sustainability, and safety throughout their supply chains. IFCO is a member of the Brambles family of companies. For more information, visit www.ifco.com.
About Brambles
Brambles Limited (ASX:BXB) is a supply-chain logistics company operating in more than 50 countries, primarily through the CHEP and IFCO brands. The group is specialized in the pooling of unit-load equipment and related services and concentrates on the outsourced management of pallets, crates and containers. Brambles primarily serves the supply chains for consumer goods, dry and fresh food, food retail trade and general manufacturing industries. The Group is also active in specialized sectors and supports the automotive, aerospace and oil and gas industries. Brambles employs more than 14,000 people and owns more than 500 million pallets, crates and containers through a network of approximately 850 service centers. For further information, please visit www.brambles.com.
Source: IFCO
