EAGLE, Idaho – The Idaho Potato Commission (IPC) received top honors from
trade magazine Produce Business when it was awarded the 2009 Marketing
Excellence Award. The promotional items used to support the IPC’s comic
book-themed campaign were recognized among the best and most creative marketing
initiatives executed by vendors and support organizations within the produce
industry.
The comic book series is a break-through advertising campaign for the potato
industry featuring superhero produce retailers who save the day by stocking
Idaho potatoes. "There’s no doubt the advertisements are eye-catching. However,
the most unique part of the campaign is actually bringing the characters to life
in clever and amusing ways that immediately remind retailers of the selling
power of Idaho potatoes," said Seth Pemsler, VP Retail/International, IPC. "We
are thrilled that our promotional materials that support the print ads have been
recognized, and we’re definitely looking forward to having even more fun with
the campaign next year."
The promotional items, which include stone coasters, cups and bobble heads, were
all specifically designed to serve as daily desktop reminders that reinforce the
IPC’s core message: "When you think potatoes, think Idaho."
The Idaho Potato Commission is a state agency that is primarily responsible for
expanding the markets for Idaho-grown potatoes through advertising, promotion
and research. The Commission also protects the use of the "Idaho potato" and
"Grown in Idaho" seals, which are federally registered Certification Marks that
belong to the IPC. These Marks ensure that consumers are purchasing potatoes
that have been grown in the state of Idaho. For more information visit
www.idahopotato.com.
Source:
Idaho Potato Commission
