Camarillo, CA: California Grown Tomatoes on the Vine and California Avocados are the perfect ingredient pairing to kick off summertime retail cross promotions. Houweling’s Group and the California Avocado Commission have once again collaborated with a new tomato truss tag incorporating a fresh recipe idea for consumers.
Beginning in May, California Grown Houweling’s Tomatoes on the Vine will include new branded truss tags, featuring a delicious, easy to prepare recipe, courtesy of California Avocado Commission. David Bell, Chief Marketing Officer for Houweling’s Group stated “Tomatoes and avocados are natural display and purchase partners, often used as complements in salads and sandwiches. Merchandised together, they deliver a striking color combination, attract shopper interest and generate sales. Adding an easy, delicious recipe such as Avocado and Tomato Bruschetta to the truss tag gives another great option to consumers who are always looking for fresh, healthy ideas as they navigate their grocery store”. Jan DeLyser, Vice President Marketing for the California Avocado Commission added “The truss tags prominently feature California Grown, which is a purchase motivator for shoppers who prefer locally grown produce”. In addition to social media promotion from both organizations, select retailers will have in-store demos and promotional savings to engage the consumer.
Houweling’s Group is an industry leading greenhouse vegetable grower, propagator and marketer with operations in Delta, BC, Camarillo, CA, Mona, UT and Loveland, CO. A year-round grower, with over 200 acres of greenhouse farms, Houweling’s produces fresh and flavorful tomatoes, cucumbers and bell peppers sustainably.
The California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s nearly 4,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.
Source: Houweling’s Tomatoes
