MISSION VIEJO, Calif. – The Hass Avocado Board (HAB) today unveiled the new, responsive LoveOneToday.com and SaboreaUnoHoy.com, Spanish sister site, designed to reflect and support the lifestyle of avocado lovers everywhere. Now English- and Spanish-speaking food and wellness consumers, health professionals and scientific researchers alike can find the information and inspiration they need at any time, from any device.
“The new website embodies who we are and what we do,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “The creative shift we’ve made adheres ‘Love One Today®’ which encourages Americans to include fresh avocados in everyday healthy eating plans and to love them each day, to a more concrete lifestyle or mantra, which we’re really proud of and hope others will adopt as they make healthy choices daily. It’s the center of HAB’s Love One Today food and wellness education program.”
The new LoveOneToday.com and SaboreaUnoHoy.com display all new lifestyle and product photography, along with enhanced content across a variety of topics, including:
- Easy-to-sort recipe sections based on nutrition per serving and dietary needs, including: vegan/vegetarian, gluten-free, dairy-free and low sodium
- Expanded nutrition content searchable by HAB’s health pillars: hearth health, weight management & Type 2 diabetes and healthy living
- A “how-to” section with info on picking, ripening and storing an avocado
- Info on the avocado’s journey from farm to plate
Additionally, a refined mini site for health professionals allows health practitioners and communicators to easily access information about the emerging science behind the goodness of avocados, download free nutrition materials and stay up to date with the Avocado Goodness blog. The blog provides health professionals with tools and topics relevant to their profession such as avocado culinary inspiration, tips on creating and maintaining healthy habits, avocado research and innovation updates, and other community news related to health and nutrition in general.
“With this website refresh we’re headed in a more cohesive direction. HAB can now fully promote the site knowing it demonstrates the ‘Love One Today’ brand at every turn.”
About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States.
In 2010, HAB established a Nutrition Research program to increase awareness and improve understanding of the unique benefits of avocados to human health and nutrition. Fresh Hass avocados are a delicious, cholesterol-free, whole food source of naturally good fats. The Nutrition Research program is an integral part of Love One Today, HAB’s multiyear, science-based, food and wellness education program. Love One Today encourages Americans to include fresh Hass avocados in everyday healthy eating plans to increase fruit and vegetable intake.
For more information visit www.LoveOneToday.comor follow HAB on Facebook, Twitter, Pinterest, Instagramand YouTube.
Source: Hass Avocado Board
