MISSION VIEJO, Calif. – The Hass Avocado Board today announced the promotion of Robert Rumph, Controller and Financial Services Manager, to Vice President of Finance and Gina Widjaja, Marketing & Communications Manager, to Director of Marketing & Communications.
“The passion that Robert and Gina have for the avocado industry and their support of the Hass Avocado Board’s mission and vision has contributed greatly to the growth of the organization,” said Emiliano Escobedo, executive director of the Hass Avocado Board. “Their determination and excellent work will continue to propel us forward in our pursuit to strengthen the position of the Hass Avocado industry in the domestic marketplace while increasing consumption for our product.”
Rumph joined the Hass Avocado Board in 2009 as Controller and Financial Services Manager. During his tenure, revenue has increased more than 80 percent.
Joining the Hass Avocado Board in 2012 as the Marketing & Communications Manager, Widjaja has focused much of her work on shaping perceptions of the nutritional benefits of avocados in the U.S. Her efforts have contributed to making “good for you” the number one reason for purchasing avocados, as reported by consumers.
“As the Hass Avocado Board continues to grow and lead in the discussion around avocados’ nutritional benefits, Robert and Gina will play instrumental roles in assuring that our leadership shapes the way the public views good fats and the beneficial role that avocados play in a healthy eating plan.”
About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States.
For more information visit www.LoveOneToday.comor follow HAB on Facebook, Twitter, Pinterest, Instagramand YouTube.
Source: Hass Avocado Board