Call it the Aisle of Misfit Produce.
Like the toy-rescuing lion King Moonracer of "Rudolph the Red-Nosed Reindeer," Hannaford is saving misshapen, slightly scarred fruits and vegetables for the people who may want them.
In a trial program launched Thursday at the 900 Central Ave. store, the supermarket now sells fruits and vegetables that don't meet the perfect image of their usual offerings. The cucumbers may be twisted into odd shapes, the limes not quite so perfectly green, and the eggplant oversized and lumpy, but they don't taste any different from their better-looking brethren.
"The Misfits," as the products are labeled, will sell on average at a 30 percent discount.
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