LOS ANGELES – The Vidalia® Onion Committee has announced an Apr. 12 start date to kick off the official Vidalia onion season. Giumarra Southeast is pleased to offer promotable volumes of this summer favorite, packaged in the Nature’s Partner brand. Shipments will begin the third week of April and continue through the end of July.
“Growing conditions in south Georgia have led to a favorable outlook for this year’s crop,” says Stu Monaghan, division manager of Giumarra Southeast. “We expect the harvest to be of outstanding quality, with promotable volumes right from the start. Sizes appear to have an ideal mix of colossal, jumbo, and medium.”
The onions are offered in both mesh bags and bulk bins to support a wide variety of merchandising strategies during the spring and summer months.
“The Vidalia brand is a known driver in the onion category,” says Kristina Lorusso, Midwest region business manager for Giumarra. “Our goal is to partner with retailers all over the country who want to take their onion sales to the next level. We are prepared to support promotions with creative marketing strategies, such as demos, in-store grower events, and sales contests.”
Vidalia onions have a mild, sweet flavor profile and crisp texture, making them ideal for a variety of culinary uses. Giumarra is offering the onions in partnership with G&R Farms of Glennville, Georgia.
Additionally, Giumarra’s domestic Vidalia onion season is complemented by Peruvian and Mexican sweet onions to round out a 12-month supply.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”
Source: Giumarra Companies
