LOS ANGELES – Giumarra Wenatchee announces its new apple offering, Antarès®, grown in France. Initial trial shipments will begin in February.
Antarès is a firm, medium-sized apple developed in a French breeding program. It is a hybrid of the Elstar variety.
The variety is naturally disease resistant and boasts a sweet, aromatic taste. Its flesh is juicy and delicately acidic, delivering an excellent flavor balance.
“We are offering Antarès in a 13 kg. Euro-style carton on the East Coast,” says Jason Bushong, division manager for Giumarra Wenatchee. “This is a classic, red-orange hued apple with similar characteristics of consumers’ favorite apples, but it offers the added benefit of a unique sustainability story.”
Due to its naturally-bred characteristics, Antarès requires 70 percent less traditional disease treatment, reducing environmental impact and promoting shelf life.
“Giumarra will continue to offer our customers unique, exciting varieties from around the world, grown for peak flavor while considering what’s best for the environment,” says Scott Ross, eastern region business manager for Giumarra. “Market research indicates that specialty apples are driving category growth, and help draw consumers into the produce aisle. We want to continue delivering memorable flavor experiences to shoppers.”
“Sampling this variety at retail is highly effective in introducing consumers to the Antarès’ great story and flavor profile,” says Mr. Ross.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way.
The Nature's Partner brand represents the core of what we do: a partnership with our people, customers, growers, and the land and its fruits. Products packed under the Nature's Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor. The Nature’s Partner Brand Promise:
“We are committed to the people we work with and those we serve.
Very simply, we look to provide the best service and improve upon it every day.”
Source: Giumarra Companies
