LOS ANGELES – Fusion Marketing, the leading ‘data to design’ full-service marketing agency specializing in retail intelligence for perishable and packaged goods, expands staff to meet growth demands despite staggering unemployment forecasts.
“We’ve been able to weather the storm because of long-term strategic planning and steady, controlled growth,” explains Steven Muro, Fusion Marketing’s president and founder. “Our philosophy is to build relationships and, in essence, become a virtual marketing department for our clients. We have a professional team with a deep understanding of data, analysis, in-house graphic design, and marketers with both CPG and perishable experience.”
Fusion’s team has expanded to provide seamless client support in both creative services and data analysis. “Our goal is to help our clients increase their consumer’s usage and consumption of key category items,” explains Muro. “It has always been my belief that when our clients are successful and growing, we’ll grow along with them. It has proven true with our internal progression including one well deserved promotion and two additional staff members.”
The staff expansion includes:
Fusion’s Vice President Marketing Operations, Alia Gebelin, will utilize her vast marketing and merchandising knowledge to help clients with critical business decisions. She is an expert in the complexities and dynamics of the agricultural and perishables industries, as well as highly experienced in consumer packaged goods.
“Alia’s talent and skills in project management, analysis, merchandising and brand management combined with her client rapport are instrumental in helping clients achieve their goals and strengthen Fusion’s marketing and creative programs,” states Muro.
Promoted from Director of Marketing, Gebelin is responsible for the company’s analytical and creative processes including the implementation of efficient business solutions. Gebelin also provides high-level strategic planning and category management for a range of clients.
Alexander Thai, Marketing Analyst, joins Fusion’s analytical team with his broad experience and talent in data analytics, sales planning and forecasting. “Alex is an integral part of our business model,” explains Muro. “His position is designed to help clients manage their business with customized reports and category reviews.”
Thai’s key responsibilities will include data analytics, consumer insights and trend information. He will work closely with retailers, produce commissions and Fusion’s numerous clients.
The most recent addition to Fusion’s expansion includes a marketing manager position. Leading the charge is Jill Netzel, hired for her extensive marketing and CPG experience. Netzel’s position is responsible for marketing and communications for Fusion including its online presence, website and social media development. Additionally, she will help clients with various communication pieces including press releases, trade ads, sales literature and presentations.
Despite low employment rates for many industries, Fusion Marketing continues to flourish. Muro plans for the future and his long-term approach includes adding more team members as the client base grows. Muro adds, “Honesty, respect and listening to the client are the keys to success. We’ve been fortunate to do that well and grow during a time of economic instability.”
ABOUT FUSION MARKETING
Since its 1997 inception, Fusion Marketing has established a solid industry presence, providing its broad client base with expertise in produce, consumer packaged goods, distinct-marketing perspectives and diverse capabilities. With its strategic alliances with NPD and U.S. Marketing, Fusion's data-centric marketing resources and capabilities are proven to reduce uncertainty surrounding the business decision-making process. fusion-mktg.com
Source: Fusion Marketing
