LOS ALAMITOS, CA – Frieda’s Specialty Produce encourages shoppers and retailers to show appreciation for Produce Managers on April 2nd, the national Love Your Produce Manager® Day.
“Produce Managers are your ‘fresh advisors,’” said Karen Caplan, president and CEO of Frieda’s. “Whether you need to locate some Purple Asparagus, pick the perfect Papaya, or get usage ideas for Cape Gooseberries, your Produce Managers can help you explore and find your new favorite produce item.
“After all, none of those items would be in your stores at all if it weren’t for the conversation Produce Managers have with their shoppers!” added Caplan.
This year, Frieda’s launches a social media giveaway campaign to encourage shoppers to show their appreciation for their Produce Managers from Tuesday, March 25, through Tuesday, April 2. For a chance to win a prize for themselves and their Produce Manager, shoppers can post a shout-out to their favorite Produce Manager on Facebook, Twitter, and Instagram with hashtag #LYPM. Three sets of winners will be announced by Frieda’s on April 3.
As featured in Chase’s Calendar of Events, Love Your Produce Manager® Day began in 2012 in honor of Frieda’s 50th anniversary. Love Your Produce Manager® aims to shine the spotlight on Produce Managers who play a key role in making a variety of unique fruits and vegetables available to U.S. supermarkets.
In 1962, a shopper walked into a Salt Lake City supermarket and asked the Produce Manager for “Chinese Gooseberries.” The Produce Manager asked his buyer, and the buyer contacted specialty produce purveyor, Frieda Caplan, founder of Frieda’s, who had just received the first U.S. shipment of Chinese Gooseberries which were later named Kiwifruit. If that Produce Manager hadn’t asked, Kiwifruit might not be the well-known and well-loved fruit it is today.
Frieda’s wants to encourage shoppers everywhere to love their Produce Managers! Talk to them. Ask them about what’s in season, what tastes good. If you can’t find something, request it. Because for Frieda’s, after all this time, it still starts with the Produce Manager.
For more information, visit http://www.friedas.com/lypm/
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potato, and many more. Frieda’s new programs for 2014 include Power of Purple, with a focus on the nutritional value of purple, and Frieda’s Flavor Essentials, which highlights and promotes specialty ingredients for everyday cooking. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.
