San Diego, CA — As the largest greenhouse grower of microgreens and edible flowers for the commercial and foodservice markets, Fresh Origins is proud to expand their offerings and debut BrightFresh Microgreens for the retail market.
The new brand is the result of a trickledown effect created in the foodservice industry that has exposed consumers to microgreens in restaurants and has them clamoring for microgreens at retail. To meet this demand, Fresh Origins is debuting its Rainbow Mix and other varieties in a 1.75 oz consumer package.
The new BrightFresh brand represents in words, both the taste and environment that makes BrightFresh microgreens unique. Located near San Diego, California, Fresh Origins is perfectly situated in the ideal climate for producing high quality microgreens. This environment with its intense natural sunlight makes a significant difference in leaf size and stem thickness, and produces deep vibrant colors and more intense flavors, as well as longer shelf life that is unparalleled by other microgreens grown under artificial light and produced in less than ideal growing climates.
With almost 20 years of experience in microgreens production, Fresh Origins has experienced consistent growth in the foodservice industry that has catapulted them into a leadership position in the microgreens category due in large part to their high-level of quality and consistency. That leadership, with a focus on quality has allowed Fresh Origins to innovate with not only unique and premium products, but also with an emphasis on sustainable growing practices and food safety.
In addition to Fresh Origins work in innovation, they have paid close attention to trends in the premium/niche food market spurred by both foodies and health conscious consumers. David Sasuga, President of Fresh Origins remarked, “Making the leap to mainstream retail was an easy decision. Chefs are important consumer influencers, but the popularity of food bloggers is bringing even more attention to palate stimulating, visually interesting foods.” Sasuga continued, “We are thrilled to be able to finally offer this product to the everyday foodie, and we know that BrightFresh microgreens will have a clear place in the market.”
BrightFresh Microgreens are currently available in a 1.75 oz clamshell packed in a 6 count or 12 count case. All packages are date coded for freshness and offer up to a 20 day shelf life.
Fresh Origins will debut its new BrightFresh MicroGreens at the United Fresh show in Chicago, IL on June 11-12, 2014 at Booth #1461.
For more information visit www.freshorigins.com or email david@freshorigins.com.
Fresh Origins Farm produces the very best MicroGreens, PetiteGreens, Edible Flowers, and Crystalized Flowers. Located near San Diego, California, Fresh Origins enjoys one of the finest growing climates in the world that offers the ideal environment to produce strong, highly flavored microgreens.
Source: Fresh Origins
