Fresno, CA — After 7 years of R&D and just a few short months in market, Woot Froot sliced peaches and nectarines have been named a finalist for the PMA Impact Award.
Kim Gaarde, President of Fresh Fruit Cuts and the brains behind the R&D for sliced peaches and nectarines remarked, “It has been a whirlwind of a year transitioning from R&D to becoming a commercial processor and seeing our products in market for the first time.”
Research continues to indicate that consumers respond positively to convenience driven items including fresh cut fruits and vegetables. And snack items including carrots and apples continue to grow in popularity, making sliced peaches and nectarines a positive addition to the fresh-cut snacking category.
Upon solving the challenges associated with processing and packaging fresh-cut stonefruit, Fresh Fruit Cuts turned to Full Tilt Marketing to develop a brand and marketing plan for the newly minted products.
Full Tilt Marketing readily accepted the challenge and worked to capture the passion and excitement that went into the development of this product and this product should be aptly named “Woot Froot” and then set about creating messaging that set the tone for delicious fun.
Fresh Fruit Cuts is currently wrapping up the CA season and will be re-launching the product in January during the Chilean stonefruit season and moving into year-round production starting in June of 2014.
Woot Froot has a 15 day shelf-life and is available in 3 oz and 18 oz trays, as well as bulk packages for foodservice. Woot Froot peaches and nectarines are packed to the highest standards of taste with only a few varieties of peaches and nectarines making the grade to guarantee consistent flavor and quality.
“This has been a labor of love and it’s exciting to see our products recognized by the industry for marketing excellence,” remarked Gaarde.
For more information visit www.wootfroot.com or contact Melinda at 414-967-5755.
Fresh Fruit Cuts is a specialty processor and woman-owned business located in California’s Central Valley. Their goal is to deliver unique and high flavor value added products to consumers around the country.
Source: Fresh Fruit Cuts
