Hwy Haul co-founder and CEO Syed Aman knows fresh produce is the future of grocery stores. It’s one of the few categories that still drives shoppers to buy in-store. But some points in the supply chain for fresh produce are still stuck in the dark ages.
Using his experience at Walmart, Aman is dragging trucking into the digital age with the added bonus of reducing food waste and eliminating unnecessary transportation emissions.
The trucking industry is fragmented and driven by individual relationships, according to Aman. Hwy Haul is trying to unite every stakeholder — shipper, trucker and retailer — in one place. Hwy Haul’s app digitally connects growers with fresh produce to truckers who can deliver the loads to buyers around the country. According to Max Gorobets, associate director of transportation for Lakeside Produce, one of Hwy Haul’s clients, before the app, would have to get on the phone to call each trucking company to find a truck and a driver to pick up and deliver his load.
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