YAKIMA, Wash. – Apple season is underway for FirstFruits Marketing of Washington, who represents the largest contiguous apple grower in the U.S. and is the exclusive marketer of Opal™ apples. This year FirstFruits will offer new ultra mesh bags along with their traditional packaging.
After kicking off the season in August with gala apples, FirstFruits is currently packing their proprietary Sweetie™ apple. Also known as gala’s sweeter, crunchier cousin, this Braeburn and Royal Gala hybrid is intensely sweet and juicy with a crunchy texture and is available for a limited time only.
In October, FirstFruits will be offering the Jubilee Fuji apple, one of the earliest and sweetest Fuji apples of the season. Named after the Jubilee Youth Ranch that it was discovered near, Jubilee promises fresh, autumn flavors. Jubilee will be offered both organically and conventionally.
FirstFruits will also offer the Opal apple to customers beginning in November. Arriving one month earlier than last year, this yellow beauty is crunchy and sweet with a hint of tang and naturally resists oxidation making it slow to brown. As the exclusive marketer of the prized Opal, FirstFruits will be offering Opal in both organic and conventional with expected supplies through March.
In addition, FirstFruits will offer a full line of ultra mesh apple bags. The new bag provides distinctive graphic impact on display and allows for improved product visibility with a broad high resolution facing that calls out the variety. The ultra mesh has less environmental impact than the standard all plastic or plastic pouch bags. The ultra mesh bags will be available in both organic and conventional versions for Opal, Sweetie, Fuji, Jubilee, Gala, Granny and mainline apples.
“We are very excited about our new ultra mesh bags because they will provide outstanding product visibility, a convenient handle for consumers and the ‘stand-up’ visibility that drives consumer impulse buys,” said Keith Matthews, CEO of FirstFruits Marketing of Washington. “The ultra mesh bags will nicely complement our selection of poly and stand-up poly bags.”
FirstFruits is looking forward to a successful apple season with its unique varieties and new ultra mesh bags. Learn more about FirstFruits at www.firstfruits.com
FirstFruits Marketing is a collaborative apple marketing company owned by growers. These growers share a commitment to producing high quality fruit while balancing the demands of purpose, people, planet and profit so that a portion of profits can be donated to non-profit missions supporting the underserved. For more Information, visit www.firstfruits.com.
Source: FirstFruits Marketing
