SAN JUAN BAUTISTA, Calif. — At a time when so many people are looking for healthy and high-quality ways to power themselves up, Earthbound Farm, one of the nation’s leading organic food companies, has introduced a line of healthy, organic, delicious and ultra-convenient meal options: the PowerMeal. This nutritious “lunch without the junk” combines fresh organic greens, seeds, fruits and clean-burning whole grains to provide plant-based protein, fiber, antioxidants and plenty of taste.
The three introductory Earthbound Farm PowerMeal salads — Blueberry Quinoa Protein Balance, Cranberry Wheat Protein Boost and Tomatillo Black Bean Protein Energy — are now finding their way into stores around the country where they are making their debut with a $1 off introductory instant-redeemable coupon on the package.
To help introduce these new products, Earthbound Farm has launched the Facebook-based game “Power Up Penelope” (www.facebook.com/earthboundfarm). Game hostess Penelope takes players through three quiz questions about the PowerMeals, organic food and Earthbound Farm. For each right answer, players earn an entry into the weekly and grand prize sweepstakes, where the size of the prize is powered up by the number of people who play. Every player gets a printable coupon good for 75 cents off of a PowerMeal. Players can play up to once per day. Weekly prizes include an iPad II (for 1,000 or more players that week) and a year’s worth of PowerMeals (for 501 to 999 players that week). Grand prizes include a Power Trip Adventure to Costa Rica (for 30,000 or more players during the course of the game), a pair of Power Bikes by Pedego (for 15,000 to 29,999 players during the course of the game) and a MacBook Pro (for 14,999 or fewer players during the course of the game). The game runs through Dec. 15, 2011.
With more than 50 percent of Americans now aware of the term “Meatless Mondays” and more than 27 percent saying the term had influenced their decision to cut back on meat, Earthbound Farm’s ready-to-eat meal salads offer an alternative without compromise. PowerMeals provide flavorful, convenient organic options for busy consumers to enjoy a satisfying and healthy meal without meat, while boosting their intake of the antioxidant vitamin A and fiber. According to the American Dietetic Association, the average American eats only 12 to 18 grams of fiber a day, well below the 20 to 35 grams recommended by the ADA, which also suggests that fiber intake come from a variety of plant foods. And each Earthbound Farm PowerMeal salad delivers those benefits for less than 400 calories.
Packaged in eco-friendly post-consumer recycled (PCR) PET clamshells, the PowerMeal salads contain individually wrapped ingredients in easy-to-open pouches that minimize preparation time and maximize freshness while enabling individuals to add the amount of dressings and toppings they prefer:
•Blueberry Quinoa Protein Balance: delicious and satisfying organic baby spinach and quinoa (the only complete protein in the plant world) with sunflower kernels, dried blueberries and balsamic vinaigrette. Contains 9 grams protein and 6 grams fiber. 360 calories. Gluten-free.
•Cranberry Wheat Protein Boost: flavorful and filling organic mixed baby greens, whole-grain bulgur wheat and wheat berries with garbanzo beans, dried cranberries and red wine vinaigrette. Contains 5 grams protein and 7 grams fiber. 340 calories.
•Tomatillo Black Bean Protein Energy: zesty and delicious organic baby lettuces and black bean and corn salad with five-seed, stone-ground corn strips and green tomatillo vinaigrette. Contains 6 grams protein and 6 grams fiber. 350 calories. Gluten-free.
Earthbound Farm’s organic PowerMeals, available at retailers nationwide with a suggested retail price of $4.99-$5.99 each.
About Earthbound Farm
Founded in 1984 on a 2.5-acre backyard garden, Earthbound Farm is one of the nation’s leading organic food brands. Earthbound Farm’s nationally lauded food safety program is unparalleled in the produce industry. The company offers more than 100 varieties of certified organic salads, fruits and vegetables grown on over 36,000 acres by 150 independent farmers. Taken together, those organic farming methods will keep more than 11.5 million pounds of conventional chemicals out of the soil, water and air during 2011 alone. In addition to organic farming, Earthbound Farm brings a sustainability ethic to its packaging, and was the first salad producer to convert all its rigid plastic packaging to 100 percent post-consumer recycled (PCR) PETE plastic. The company also uses 99 percent PCR paperboard for its shipping cartons and 100 percent PCR paper in its business machines. For more information, visit Earthbound Farm’s website at www.ebfarm.com.
Source: Earthbound Farm
