Oviedo, FL — To offer the healthy and convenient products that appeal to the ever changing lives of today’s consumer, Duda Farm Fresh Foods takes its cues from ongoing consumer research, paving the way for new products and varieties as well as innovation in packaging and merchandising.
Healthy Snacking Options – Research shows there are two types of celery consumers: those that use celery primarily as a snack and those that use it as an ingredient in recipes. The snackers are helping grow the value-added segment as celery sticks and organic celery continue to rise in popularity. Due to this trend, Duda Farm Fresh Foods continues to provide its customers with healthy and convenient value-added products to merchandise to consumers.
Whole celery, hearts, sticks, branches and even organic selections located in the same display space make it easy for consumers to find, make selections and increase category sales. In fact, the company’s retail tests have proven there is value in merchandising the celery products together which shows a positive impact on sales and volume for the category.
Research also indicates that consumers in general would like to see more choices and new product options for celery like Dandy brand washed and ready-to-eat celery sticks and trimmed, washed and ready-to-use Dandy celery branches. Dandy’s newest value added celery product is 4 individual 1.6-ounce bags of celery sticks bundled together for one sellable unit. These gems meet all of the USDA requirements as a single serving, making them perfect for school lunch programs, or home use as a healthy snack.
Sweet Celery – Duda Farm Fresh Foods has an extensive celery breeding program with the world’s largest facility devoted to celery research. Over 1,200 new celery lines are developed each year to improve quality, texture and flavor. The company currently uses a proprietary “sweeter” variety that has been rated superior in consumer taste panels and is available in our Dandy brand fresh celery sticks.
Healthy Marketing – In an effort to provide consumers with healthy and nutritious meal alternatives to their everyday favorites, Duda Farm Fresh Foods has launched Fresh Family Meal Make-Over, a featured page on www.DudaFresh.com. Updated each month, the company provides sound advice from nutritionist and personal trainer, Veronica Moister, to help consumers make responsible eating decisions for a healthier lifestyle.
Duda Farm Fresh Foods continues to make a direct connection with consumers through the company’s Facebook (Dandy Fresh Fruits and Vegetables) and Twitter (@Dandy_Fresh) accounts. Using these two primary vehicles, the company is in constant contact with individuals and that seek information about the company’s products.
Giving Back – In order to support the communities where Duda Farm Fresh Foods grows and operates, the company donated 80,256 pounds of fresh fruits and vegetables in February and March in support of National Nutrition Month and Fresh for Ellen. The company was inspired by Fresh for Ellen, a grassroots effort to promote the consumption of fresh fruits and vegetables by encouraging consumers to “choose fresh” over processed food and sugar. Family-owned for over 84 years, Duda Farm Fresh Foods demonstrates the core company values in all business endeavors and supports charitable organizations that reflect the priorities of its owners.
Experience Duda Farm Fresh Foods’ Celery Destination and taste the sweetness for yourself during the CPMA convention in Vancouver, British Columbia, May 12-14, at booth #617.
Duda Farm Fresh Foods is a major grower, shipper and marketer of fresh citrus and fresh and fresh-cut vegetables with primary locations in Florida, California, Arizona, Georgia and Michigan. Duda Farm Fresh Foods is a wholly owned subsidiary of DUDA, a family-owned, diversified land company headquartered in Oviedo, Florida.
Source: Duda Farm Fresh Foods
