INDIANAPOLIS, Indiana – The Produce Mom is pleased to announce the addition of Domex Superfresh Growers to her family of trusted partners. The Kershaw family, founders of the company, has been farming the land in the Pacific Northwest for more than 125 years. They share the same American farming family values as the many growers who grow fruit for the Domex Superfresh Growers brand: to grow and deliver safe, healthy and responsibly grown fruit to families around the world. The company is one of the world’s largest growers and marketers of apples, pears and cherries and the exclusive grower and marketer of Autumn Glory® apples.
“I’ll never forget the first time I tried an Autumn Glory apple,” said Lori Taylor, The Produce Mom. “It was during a sales meeting at Indianapolis Fruit Company in 2012. I took one bite and knew it was one of my favorite apples. Boutique apples, like the Autumn Glory, are exactly what Produce Mom followers are looking to buy at their grocery store. It’s exciting to have the opportunity to work with Superfresh Growers and promote the Autumn Glory apple.”
Autumn Glory apples are a cross between Fuji and Golden Delicious apples. The firm-fleshed, red-and-gold apples have a sweet flavor with just a hint of cinnamon. Their distinctive taste has been described as similar to applesauce or apple cider, making Autumn Glory apples a perfect choice for snacks.
“Superfresh Growers is proud of the Autumn Glory apple,” said Howard Nager, Vice President of Marketing for Superfresh Growers. “Each season we look for exciting ways to market our trademarked variety to consumers. Working with The Produce Mom was an easy decision—the authentic, social reach of the brand and the consumer influence is exemplary. Superfresh Growers is honored to be part of the esteemed Produce Mom Family of Partners.”
The Force Behind Fresh™ is the creed and the unifying mantra that brings the Superfresh Growers family together to grow and deliver the finest fruit in the world to its customers.
About Domex Superfresh Growers®
In 1981, Ed and Bob Kershaw launched Domex Superfresh Growers, located in Washington’s Yakima Valley, to help area growers bring their fruit to market. The company is currently under the leadership of Robert Kershaw, President and a fifth-generation Kershaw in Yakima Valley. Superfresh Growers remains true to the foundational principles of the last four generations of Kershaws and its current stakeholders. It transacts business with honesty, a sense of urgency and integrity in such a manner that the company continues to thrive into the next generations. Providing safe and healthy food to families worldwide has been the company’s singular focus since its founding.
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®
