WESTLAKE VILLAGE, Calif. — Dole is continuing its celebration of Disney’s The Lion King leading up to the July 19 debut of the blockbuster film with the launch of a unique family traditions contest that awards one fan with a “no-worry” family vacation in Hawaii highlighted by a visit to the famous Dole Plantation on Oahu.
The produce leader is also releasing a second set of 10 original, easy, worry-free recipes inspired by Disney’s The Lion King characters and themes including Banana Peel the Loaf Tonight, Circle of Life Salad, Lion Cub Lunch and the plant-based Serengeti Superfood Paleo Pizza, plus others.
Introduced on May 23, which was National Eat More Fruits and Vegetables Day, Dole’s latest chapter of its “Powering the Hero Within” initiative leverages the heroic saga of Simba and Disney’s The Lion King to help parents encourage no-worry nutrition in their families, including adopting a diet rich in fresh fruits and vegetables. The summer-long program debuted with 10 original Dad-friendly and other recipes.
Starting today and continuing through Aug. 4, Dole’s “No-Worry Traditions Contest” (#NoWorryTraditions #Contest) invites fans of Dole, Disney and Disney’s The Lion King to share their favorite family tradition by posting on social media and using the appropriate hashtags, according to the official rules.
Five weekly winners will receive official The Lion King merchandise, including an official Mighty Roar Simba Interactive Plush Toy from Hasbro, plus a custom Dole hammock to relax away your tensions.
The weekly winner judged to have the most creative, unique and sentimental family tradition will receive the Grand Prize of a five-day, five-night family vacation in Hawaii. The vacation includes round-trip airfare; deluxe accommodations at a luxury resort hotel on Oahu; the choice of a guided kayak, jeep, horseback or farm-to-table food tour, or another excursion option, at the Kualoa Private Nature Reserve in Kaneoche; and a VIP experience at the Dole Planation, one of the most-visited attractions in Hawaii.
The Dole Plantation visit will allow the winner to create a customized experience from the activities offered at the famous destination, including the Pineapple Express Train Tour, Plantation Garden Tour, Pineapple Maze and lunch or dinner at the Plantation Grille featuring different variations of the world-famous Dole Whip plus assorted entrees and desserts based on DOLE® Pineapples.
To enter, participants must share an original photo or video with a caption that depicts a family tradition on their own Instagram or Twitter page, or by commenting on their pinned contest post on Dole’s Facebook page, using the #NoWorryTraditions and #contest hashtags, between July 1 and August 4, 2019. Entries will be judged by a panel of Dole and other judges on the basis of uniqueness, sentimentality and creativity. Five Weekly Prize winners will be selected throughout the duration of the campaign, and the Grand Prize will be awarded to the Weekly winner with the most points. There is no cost to enter.
The 10 new recipes were developed by Melanie Marcus, MA, RD, Dole’s nutrition and health communications manager, to help parents make it fun and easy for their kids and families to eat healthy. They include Banana Peel the Loaf Tonight, a new take on everyone’s favorite banana bread featuring DOLE® Bananas, avocados, pecans and rolled oats; Circle of Life Salad, based on the newDOLE® Bountiful Triple Quinoa Kit with DOLE® Apples, DOLE® Red Onions, walnuts and sesame seeds; Dole Suya Skewers, assembled with grilled fruits and vegetables; the plant-based Frittata for a King; and Dukkah Crusted Tuna with Kelewele Plantains.
Other recipes include two fun, lion-themed options – the Lion King Cobb Salad and the kids’ favorite Lion Cub Lunch – plus Peri Peri Spicy Chicken, which tops the new DOLE® Bountiful Lentil Cucumber Kit with skinless chicken breasts, nonfat Greek yogurt and spices; Pride Rock Peanut Tofu with Broccoli & Tomatoes; and Serengeti Superfood Paleo Pizza, a healthier version of the American staple made with chickpeas, DOLE® Sweet Potatoes, DOLE® Mushrooms and DOLE® Asparagus.
Continuing through Labor Day, Dole’s “Powering the Hero Within” also includes healthy eating tips; social, digital and blogger/influencer executions; and images of Simba, Nala, Rifiki, Zazu, Timon, Pumbaa and other The Lion Kingcharacters on millions of DOLE® Bananas and Pineapples in U.S. and Canadian supermarkets continentwide.
For original recipes and other information about “Powering the Hero Within,” including “No-Worry Tradition Contest” (#NoWorryTraditions #Contest) details and official rules, go to www.dole.com/Disney. Interested participants are urged to read the rules at www.dole.com/Disney to make sure they are eligible to enter.
Use #NoWorryTraditions to follow us on Facebook, Twitter and Instagram.
About Dole Food Company, Inc.
Dole Food Company, Inc., is one of the world’s largest producers and marketers of high-quality fresh fruit and fresh vegetables. Dole is an industry leader in many of the products it sells, as well as in nutrition education and research. For more information, please visit www.dole.com.
