Traver, CA – Albertsons Southern California Division created magical in-store displays to highlight the robust selection of Disney-branded packaging of California grown fruits. Each store created a custom display for the Disney-themed fruit and competed amongst one another for prizes.
Customers entering Albertsons produce departments for three weeks this past July and August were welcomed with extravagant displays of Scattaglia Growers & Shippers’ Disney-themed plums, nectarines and peaches. Participating Albertsons stores also hosted kids and family events during the first two weekends to encourage healthier eating. Stores were filled with balloons, face painting, stickers and tattoos, and Disney fun for all ages. Not only did customers enjoy the fun and excitement, but Albertsons employees did too.
“We really enjoy bringing this program to our stores each year," said Sheryl Salazar, assistant produce sales manager for Albertsons. "Not only do our customers enjoy seeing the displays and participating in the events, but our associates always impress with the creative ways they highlight the wide selection of stone fruit.”
Stores were judged based on quality & freshness, presentation of fruit, use of point-of-sale components, and in-store excitement and creativity. The positive sales increase on soft fruit was outstanding and five first place stores received $500 in American Express gift cards. Five second place stores received $250 in American Express gift cards, and ten third place stores $100 in Albertsons gift cards. Several stores also received honorable mention.
About SGS
Scattaglia Growers & Shippers provides premium quality grapes and tree fruits. Their mission is to continue delighting consumers with good tasting fruit grown just for them. SGS grows only those varieties that are most desirable in terms of our shopper’s eating experience, and harvest for consistently promotable fruit all season long. Based in the Central San Joaquin Valley in California, SGS has quality approved growing partners in Chile, Peru, Brazil, and Mexico allowing year-round service.
About Albertsons
Albertsons is working to become the favorite food and drug retailer in every state where it operates. An Idaho-based company with a rich history extending back to 1939, Albertsons stores now operates in 16 states at over 600 locations. For more information about Albertsons, visit www.albertsons.com or www.facebook.com/albertsons.
Source: Albertsons & Scattaglia Growers & Shippers
