CASHMERE, Wash. — Crunch Pak®, the leading provider of sliced apples, announces the launch of its new website today. A focus on connecting with the ultimate customer and people seeking to know more about the company’s roots creates an opportunity for Crunch Pak to connect on a deeper level.
Crunch Pak has been and will continue to be dedicated to providing innovative snacking products that are high in quality, offer a variety of options, and ultimately keep people coming back for more. This is precisely the key messaging points that the company used to guide the creation of their new website. Custom illustrations and lifestyle photography help to tell the brand story while offering a personalized experience for the person visiting the website.
“Our former website focused heavily on communicating to a trade audience, instead of those who are eating our apples every day,” Tony Freytag, Crunch Pak senior vice president, said. “Since our products are a direct result of the consumer’s evolving needs, we wanted to create a website that visually expresses the work that we do, day in and day out, to provide people with healthy and affordable snacking solutions that they truly, genuinely like!”
Along with the brand’s newly designed website, The Sliced Life blog was introduced with a new name and look as a way to further engage with apple lovers everywhere. Subscribers have the opportunity to read updates from the Crunch Pak orchards, find new recipes created by the brand and its influencer partners, and much more.
“This new website will perform differently than any other marketing tool we’ve embraced before,” Freytag adds. “Using input gathered from our digital assets, including social media, the blog, and the website, we’ll be able to hone in on consumer preferences and ultimately strengthen our ability to provide more meaningful insights to our customers.
For more information, stop by booth #4027 at PMA Fresh Summit Oct. 14 – 16 or visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and New Jersey One Slice at a Time©.
Source: Crunch Pak®
