CASHMERE, Wash. — Crunch Pak, the fresh sliced apples specialist, will launch three items at the United Fresh Expo this year: a DipperZ snack tray featuring the Disney character Olaf from the popular Frozen movie; a Tart Apple with Salted Caramel DipperZ; and a Sweet Apple with Strawberry Greek Yogurt DipperZ as extensions of the Crunch Pak branded DipperZ line. The new products will be on display in booth #1832.
The Disney Frozen movie DipperZ snack tray will feature Olaf on a package that contains carrots and Ranch dip (because he has a carrot nose). The suggested retail price is $0.99 to $1.29; the three new DipperZ products are available to all Crunch Pak customers nationwide.
“Disney’s Frozen characters embody aspirational attributes like friendship, love of family and loyalty,” said Krista Jones, director brand marketing and product innovation. “Being able to pair these wonderful characters and their stories with fresh produce is a winning combination.”
The relationship between Disney and Crunch Pak is an effort to engage kids who need better choices in the healthy snacks category.
“We want to encourage kids of all ages to eat more fruits and vegetables,” said Jones. “DipperZ are portable; they’re easy to toss into a bag and go; and they make healthy eating fun and appealing.”
For more information visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak with Disney and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and New Jersey One Slice at a Time©.
Source: Crunch Pak®
