CASHMERE, Wash. — Crunch Pak, the industry leader in fresh sliced apples, will feature a new line of fresh sliced apple products and sliced apple snack packs for kids that are co-branded with Disney at United Fresh 2011.
The new Crunch Pak with Disney line features popular Disney characters such as Phineas and Ferb and meets nutritional guidelines created just for kids.
Co-branding with Disney allows Crunch Pak to engage with kids through a beloved reference point and make the snack experience fun and inviting, said Tony Freytag, national marketing director for Crunch Pak. Disney featured the new product line at the company’s headquarters for Take Your Daughter to Work Day.
The Crunch Pak with Disney line was selected as a semi-finalist in United Fresh’s New Product Award Competition in the Best New Fruit category.
Crunch Pak is continuing to produce its FOODLES™ line. Packaged in the shape of Mickey Mouse and featuring Mickey and friends characters, FOODLES™ feature an assortment of healthy snack food options including apples, grapes, cheese and pretzels. A preview of the new Princess FOODLES™ will be shown at booth #1000. Cinderella’s Carriage will be the first Princess FOODLES™ item produced.
In addition to the new Disney co-branded products, Crunch Pak will exhibit the other items in its family of products including Snackers™, Just Grapes and Crunch Pak carrots, all items introduced over the past year and gaining distribution nationwide.
Crunch Pak continues to innovate to assure stable shelf life for maximum freshness and selling opportunities for our retail partners, Freytag said.
“Our research and development department is constantly working on new product and package innovation to meet the needs of health conscious consumers,” Freytag said. “We strive to capture a major consumer trend toward healthful eating by paying special attention to quality and packaging. We are proud to be an industry leader.”
For more information about Crunch Pak®, visit www.crunchpak.com.
About Crunch Pak®
Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak®, Disney Garden, BK Apple Fries® and Crunch Pak® Organics. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.
Source: Crunch Pak
