CASHMERE, Wash. — Crunch Pak®, the sliced apples specialist, is a hit with the patrons of the New Victory Theater in New York City.
The theater management contacted Crunch Pak earlier this year and asked if they could sell Crunch Pak’s fresh sliced apple products in their concession stands during their shows.
This is a new channel for Crunch Pak, but with the help from the company’s distributor partner in New York, Crunch Pak was able to supply the theater with cases of its DipperZ snack line.
The New Victory Theater is located on 42nd Street in the heart of New York City’s Times Square. The not-for-profit theater company was created in 1995 especially for kids; and for many children a trip to the New Victory Theater is their first theatrical experience.
In addition to staging plays for children, the theater also partners with New York City schools to offer educational programming as well as jobs within the theater’s operations.
"When New York families come to The New Victory, they have fun exploring the performing arts together; offering healthy and convenient snack options is just another way to ensure that every visit to the New Vic is easy and fun," said Melinda Berk, director of operations at The New Victory Theater.
Crunch Pak has had a presence in New York City’s Times Square since 2013 when the company started a brand building campaign on an electronic billboard.
Tony Freytag, senior vice president of sales and marketing said, “We continually look for innovative ways to get our products into the hands of consumers. Partnering with the New Victory Theater helps the theater provide healthy snack options to its patrons and we gain exposure to a whole new consumer group.”
For more information, visit www.crunchpak.com.
Source: Crunch Pak
