Responding to member requests for industry training, the Canadian Produce Marketing Association (CPMA) has facilitated the development of online programs for the produce industry. CPMA has engaged members nationally and internationally in the development of meaningful and cost effective training for the knowledge, skills, and abilities needed for success in the produce industry. The first component of the program, the Produce Basics Certificate, was launched today at elearning.cpma.ca.
Certificate topics, delivered through online modules, include: Professionalism, Communications, The Produce Supply Chain, Storage and Handling, Produce Identification, Product Knowledge, Food Safety and Food Safety Initiatives. The Produce Basics Certificate also includes evaluation through a final online exam to ensure certificates are issued only upon a demonstrated knowledge of content.
“The broad scope of the modules allow each learner to develop core competencies and apply that learning to their specific work context,” noted Eric Biddiscombe, CPMA Director and Senior Category Director, Loblaw Companies. “This program is perfect for newcomers to the industry, and I can see it becoming a key introductory piece for new hires.”
“Our industry deals with highly perishable goods on a daily basis, and this introductory certificate will educate industry on best practices to ensure produce is always the best quality for consumers,” added Ron Lemaire, CPMA President. “At only $150 per participant, this program is a cost-effective way for companies to train staff on the unique needs of our industry. We look forward to expanding this program as we move forward with this initiative.”
Building on this introductory certificate, the CPMA is developing additional credentialing for various career levels. These additional program elements will be introduced in 2016.
For more information please contact:
Vanessa Sherry, Manager, Communications Canadian Produce Marketing Association • 613-226-4187 x225 • vsherry@cpma.ca
About the Canadian Produce Marketing Association
Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate. CPMA members include major grower/shippers/packers/marketer, importer/exporters, transportation, brokers, distributor/wholesalers, retailers, fresh cuts and foodservice distributors/operators, processor integrating all segments of the fresh produce industry. CPMA is proud to represent over 800 international and Canadian members who are responsible for 90% of the fresh fruit and vegetable sales in Canada. CPMA is funded by the industry through voluntary membership and various services, activities and sponsorship programs. For more information about CPMA, please visit www.cpma.ca.
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Source: Canadian Produce Marketing Association