October 14, 2010, Salinas, CA – Colorful Harvest, one of the faster growing produce operations on the west coast, is now entering the value added produce business and has hired a veteran product development director to drive the program. Their initial product offering, a new line of packaged green beans, will be introduced at the PMA Fresh Summit in Orlando, Florida, October 16-18, 2010. “Our company’s growth has been phenomenal, and our new packaged and value added product lines will help solidify the national presence of our popular brand,” said Doug Ranno, Colorful Harvest’s COO and managing partner. “The new packaging options for our innovative and colorful products will give shoppers a higher level of convenience.”
Product development and sales veteran Don Brumley has been welcomed on board the Colorful Harvest team as Senior Director of Value Added Business Development. “We are lucky to have someone with Don’s experience to drive this program,” said Ranno. Brumley has had a career in the food and floral industries spanning over 30 years. Formerly with Ready Pac and Chiquita, among others, Brumley brings a wealth of knowledge in product development and management of sales programs aimed at major grocery chains and club stores.
Source: Colorful Harvest