Coastline a grower shipper of fresh vegetables in Salinas, CA launched Leaf•ez® Lil Gem Hearts, a petite blend of romaine and butter lettuce with a sweet, crunchy delicious flavor. Leaf•ez® is now available in a 6×3 retail bag, 8×2 retail bag and 24 count liner.
The mini heads make portion planning and upscale serving options simple. One small head is sized perfectly for a single serving. A medium size head is usually just right for two. They make an elegant plated salad and are fun to serve quartered or halved with a buttermilk blue cheese or low cal dressing.
Leaf•ez® is a great way to graduate your customers to an appealing higher-end, higher margin item in your produce department or foodservice menu. Ready to eat and serve after just minutes of preparing and they are pre-portioned to improve yield and reduce waste. In addition to the Lil Gem Hearts, Coastline is working on adding other varieties to the Leaf•ez® line.
Our high impact graphics and easy grab-and-go handled bag will increase impulse sales
by convenience-minded shoppers looking for extra flair on the dining room table.
Repeat sales will also get a boost through our high quality, great tasting product and “Promotional sales build programs.”
"We are always looking to create just the right products for the success of our customers and Coastline. In addition to Leaf•ez® we also provide a full line of fresh vegetables along with superior customer service. Coastline is your dedicated produce partner" says Phil Adrian, Vice President.
Coastline is a Grower-Shipper of more than 14,000 acres of row crops in California, Arizona and Mexico. Coastline was founded in 1991, with the goal of measuring the company’s performance by the successes of its customers.
Source: Coastline
