Nogales, AZ – Nogales-based Ciruli Brothers, LLC and Sunnyside Packing Company from Selma, CA have joined forces in a sales and marketing partnership that represents the most integrated, year-round, grower-shipper-packer operation in the western U.S. According to Ciruli Brothers COO, Chris Ciruli, “the companies’ combined strength in California and Mexico will allow customers to benefit from fresh, quality products 365 days per year.” This partnership also enables the companies to provide large scale distribution capabilities across the U.S. and Canada, with shipping points in California, Arizona and Texas.
The Sunnyside-Ciruli partnership is unique in the sense that both companies will be vertically integrated, enabling them to control all aspects of the operation, from the growing and packing to the marketing of their products. According to Sunnyside Packing Co.’s General Manager Todd Hirasuna, “partnering with Ciruli Brothers provided us the perfect opportunity to become a year-round supplier with a company that believes in doing business the same way we do; by providing superior quality coupled with unsurpassed customer service in the most upstanding and ethical manner.”
Both companies are family-owned and have a collective experience of almost 140 years. Ciruli Brothers CEO Chuck Ciruli III mentions “We couldn’t be more excited to join forces with Sunnyside Packing. The friendship between our families dates back to the 1970s, and with both companies bringing over 3 generations of growing experience, it felt like a natural fit because our visions are very much aligned.” Hirasuna also adds that “as multi-generational companies, we are fortunate to have impeccable role models who laid a solid foundation that we can collectively stand on.”
Customers of Ciruli Brothers and Sunnyside Packing can continue to expect the same great quality and service, with year-round availability and a unified focus on food safety and sustainability.
Sunnyside Packing Company
Sunnyside Packing Company was founded in 1948 by a group of men who shared a vision of providing fine quality fresh products from the fertile soils of the San Joaquin Valley to consumers world-wide. As a family owned and operated grower, packer and shipper, Sunnyside Packing produces over 25 varieties of top quality fruits and vegetables between the months of May through November. Today, the third generation leads the company in implementing innovative, socially responsible farming practices to yield safe and quality products, including cherry and grape tomatoes, squash, green beans, peppers and eggplant, all of which are marketed under the exemplary Calway® and Truway® labels.
Ciruli Brothers, LLC
Ciruli Brothers is a third generation, grower-shipper based in Nogales, AZ. In business since 1940, Ciruli Brothers was founded on the provision of fresh, quality products with superior customer service, values that were established by the late Charlie Ciruli. As a leading distributor of wholesome, quality produce from Mexico, Ciruli Brothers operates three cold storage facilities in the U.S. and packs multiple commodities in different areas of Mexico between November and August. Ciruli Brothers is the exclusive distributor of the premium Champagne® mango and markets staple items including beans, cucumber, eggplants, roma, vine ripe tomatoes, and an assortment of peppers under various brands, most notably Ciruli Brothers™, Mr. Mango®, Pueblo’s Pride®, Campaña™, Felicimo™ and Azteca™.
Source: Sunnyside Packing Company / Ciruli Brothers, LLC
