CINCINNATI, Nov. 23 , 2010 – Chiquita Brands International, Inc. (NYSE: CQB) today announced a redesign of the Fresh Express website complete with improved and expanded recipe categories, an opportunity to recipe swap, and view detailed product and promotional information.
“Chiquita and Fresh Express are providing a deeper, more engaging experience for consumers with a focus on easy-to-access ideas for delicious recipes,” said Tanios Viviani, president, global innovation and emerging markets and chief marketing officer. “Consumers wanting to make a healthy choice will clearly see what makes Fresh Express the right choice for nutrition and consistently, deliciously fresh salads.”
In addition to the expanded recipe section, consumers can also access nutritional information and links to other products Fresh Express offers. Consumers can even get advice on what Fresh Express salads to purchase based on taste profiles. The new website also includes the popular Your Salad Story™ microsite that launched in March 2010, including the Leaf Locator™ tool that allows consumers to learn more about the regions where their salads were grown, the passion for freshness as demonstrated by real employee experts, as well as information about the industry-leading food safety standards that Fresh Express employs.
The website encourages consumers to sign up for Fresh Updates™ e-newsletters to receive information about new products, promotions and coupons.
Source: Chiquita Brands International Inc.
