Canadian Consumers Opt For Frozen, Not Fresh Amid Rising Produce Prices

Soaring prices for fruits and vegetables are changing the way we shop and eat.

Consumers are eating less fresh produce and putting frozen vegetables and juice in their grocery carts instead, a new survey says.

Two-thirds of respondents refused to buy a particular fruit or vegetable, and one in four ate fewer fruits and vegetables in the past 12 months, according to the poll by University of Guelph’s Food Institute and Dalhousie University.

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