As Spring rolls across the country towards the end of March and the clocks are set forward for daylight savings time, the demand for fresh berries will be on the rise. California Giant uses this annual opportunity to capture the consumer’s attention to their brand by launching fun interactive promotions to celebrate the season. This year California Giant welcomes Spring with ‘A Breath of Fresh Berries’ sweepstakes and messaging that will stretch through the month of April as berry season intensifies.
Many consumers across the country are still digging out of the snow and cold winter weather looking for that springtime air and sweet smell of fresh berries in the produce department. California Giant Berry Farms plans to capture the consumer’s attention as they step outside and begin to enjoy the start of spring with fun activities that involve friends and family and hopefully a little sunshine.
The national sweepstakes will drive consumer engagement, brand awareness and continue to associate California Giant berries with a healthy lifestyle. “Each week during the month of April California Giant Berry Farms will give away an activity-themed prize pack to a lucky winner chosen randomly from the entries received either through social media networks, their website or from scanning the QR code on each berry package. The company will also feature the photos and activities consumers submit through the websitewww.calgiant.com and social media.
“This is a great way to help our loyal consumers get out of the winter doldrums and start thinking about getting outside and enjoying the spring weather” says Cindy Jewell, California Giant Director of Marketing. Prize packs will include picnic backpacks and games that the whole family can enjoy together. “We are excited about our cycling sponsors also supporting this promotion by offering some of their products as part of our prize packs”, Jewell adds. Specialized donated bike helmets and Clif Bar will include cases of their health bars with each prize pack for the spring campaign.
This is just the beginning of many similar promotions California Giant has lined up for the 2013 season to connect with their consumers and increase both sales and brand loyalty for the complete line of their fresh berries.
Source: California Giant Berry Farms
