Watsonville, CA—California Giant Berry Farms and Concord Foods launched a winter baking fresh blueberry promotion November 1st that just came to a close this week. The focus was on winter baking season and the opportunity to include fresh blueberries as a key ingredient in holiday and winter baking recipes using Concord Food products.
The “Berry Sweet Baking Promotion” included a recipe contest encouraging consumers to submit an original recipe featuring California Giant blueberries and Concord Foods muffin mix as ingredients. Unique recipe entries poured in for several weeks submitted through www.calgiant.com/win. At the close of the Promotion Period, a panel overseen by the Sponsors is now judging all of the submitted recipes to select winners.
Recipe judging will be difficult as recipes are tested and favorites finally chosen from almost 300 original recipes submitted as part of the contest. Entries included creative items like ‘Blueberry Dessert Coconut Waffles’ and ‘Blueberry Butter Cake with Vanilla Ginger Glaze’. Winners will receive gift cards and fresh product from both partnering companies and the winning recipes will be shared on all social media outlets following the promotion period. Fresh blueberry season from South America is expected to stretch well into spring so consumers will be encouraged to keep baking all winter long following the end of the promotion as the winning recipes are featured by both California Giant and Concord Foods for consumers to try on their own.
“We are extremely pleased at the results as we sift through so many creative and delicious recipes submitted. We know consumers will want to try these recipes at home using our berries especially since fresh blueberries are plentiful all winter long and add such great color and flavor to the plate,” says Cindy Jewell, Director of Marketing for California Giant.
Source: California Giant Berry Farms & Concord Foods
