El Centro, Calif. (April 24, 2010) – Dry, warm weather has enabled California asparagus growers to move to full production in all growing areas. The market remains strong, with ample supplies being shipped to match demand.
Cherie Watte, Executive Director of the California Asparagus Commission, reminds retailers, “The www.calasparagus.com website has a number of market-proven tools designed to help retailers take full advantage of the significant profit opportunity offered by California asparagus.”
She adds, “Retailers will find the Merchandising Ideas section especially interesting and useful as they plan their features and promotions for the upcoming Mother’s Day and Memorial Day weekends.”
Californiaasparagus growers expect to satisfy fresh market demand until well into June.
Source: California Asparagus Commission
