HOUSTON, Texas — Brothers Produce, the largest produce distributor in Texas, announced that James Brock has joined the company as Marketing and Media Director. In the newly created position, Brock will guide and further develop the company’s overall marketing agenda, including its media relations, social media, and community relations endeavors. In addition, he will help strengthen overall brand development and messaging in the marketplace.
Brock, who will report to Chief Executive Officer Brent Erenwert, has held editorial positions with print and broadcast news organizations around the world, including writing and editing roles in New York, Paris, Dubai, and Houston. His reporting and writing have encompassed a wide variety of subjects, including profiles of Federico Fellini, Anthony Bourdain, Tom Ford, and Gerald Hines; food, wine, and other culinary matters; the arts and culture; and personal finance and investing.
“We are excited to have James Brock on board,” Erenwert said. “My focus is to grow the Brothers Produce brand on a national level and continue to attract chefs and restaurateurs, but also find ways to connect with consumers at large. Food touches so many lives, and every piece of produce has a story; I am confident that James can help us tell those stories.”
In addition to his journalism career, Brock has worked in the kitchens of restaurants in Brooklyn, Spain, Germany, and Paris. In 2014, he founded The Brockhaus, a culinary think tank and moveable dining club that has welcomed guests to pop-up events in Houston and Dallas and on Nantucket.
“Food — and the way it is grown, raised, prepared, and eaten — is something I am passionate about, and I am excited to join a family business that shares that passion,” Brock said. “I look forward to telling the stories of the people who grow the great things that Brothers distributes, of the cooks and chefs who transform them into delicious menu items, and of the people behind the Brothers brand.”
Brock joins Houston-based Brothers Produce from the Recipe for Success Foundation, where he was Director of Advancement.
About Brothers Produce
Brothers Produce, a family-owned company, is one of the most respected produce distributors in the United States. Founded in 1980, it brings quality fruits and vegetables to thousands of clients and customers. Currently shipping over 50,000 cases daily, Brothers Produce has become one of the largest produce distributors in the country.
Source: Brothers Produce
