Salinas, CA Packaging that spotlights Josie’s Organics romaine hearts took home an award in the 2014 Graphic Design USA American Package Design Competition. The eye-catching design by Moxxy Marketing, of Salinas, Calif., was chosen for recognition out of 1,800 entries and is the ninth GDUSA award Moxxy has won.
“Moxxy’s design helps Josie’s romaine hearts stand out on crowded supermarket shelves by appealing to our target audience and highlighting our quality produce,” said Rod Braga, CEO and president of Braga Fresh Family Farms, Josie’s Organics’ parent company. “This design makes it easy for busy women to do just what my Nonnie Josie did every nightfind the freshest produce available to put a healthy, great-tasting meal on the table.”
Braga wanted to embody the memory of his visionary grandmother, Josie Braga, as he worked with Moxxy to launch the new brand and its package design just four months ago. Moxxy delivered with romaine hearts packaging that prominently features the custom-illustrated Josie’s Organics logo, designed to represent today’s busy, health-focused women, and tagline, “deliciously organic produce.” The package also showcases Josie’s playful side with bold blue polka dots and a font reminiscent of a woman’s handwriting. The GDUSA award recognizes that great, brand-building design can influence final buying decisions, just what a new product line needs.
While Josie’s Organics is new, it’s hitting home with both customers and consumersand standing out from the competition. Braga has fielded strong interest from buyers and distributors throughout North America. Josie’s Organics products already line the shelves of Whole Foods and Kroger. The quality of the produce, Braga’s reputation for food safety and excellent customer service and the Moxxy-designed award-winning package are driving the success of the line so far. To build on that strength Moxxy and Braga will launch web, social media and other consumer marketing campaigns this summer. Braga Fresh is a third-generation family farm making fresh, organic vegetables easy to find and fun to share at the family table in a busy world.
To learn more about Braga Fresh Family Farms and Josie’s Organics, visit their booth at United Fresh in Chicago, June 10-13 and at PMA’s Fresh Summit in Anaheim, October 17-19.
About Braga Fresh Family Farms:
Braga Fresh sells organic and conventional fresh vegetables under the labels Josie’s Organics, Fresh n Healthy and Golden State Broccoli. Braga Fresh is part of the vertically integrated Braga family of farming companies, headquartered in Soledad, California since 1928 and still led today by third-generation California farmers producing on more than 12,000 acres in California, Arizona and Mexico. For more information call (831) 678-3835 or visit bragafresh.com.
Source: Braga Fresh Family Farms
